About

01 — Build end-to-end

From a vague idea to a deployed product, I stay with the work from start to ship. UIUX, industrial design, frontend development, embedded systems — I don't hand off the interesting part. The seams between design, code, and hardware are where products live or die, and I'd rather be there than handing off a spec.

02 — Product sense for every little thing

A weekly fabrication deserves a concept. A phone holder can carry a Tang poem. Craft isn't reserved for commercial products shipped to thousands of users — it's the default mode for anything I make, whether it's a laser-cut wine package or a production Flutter app.

I take small things seriously because the small things are how users form opinions. A loading state, an error message, the weight of a click — these are the surfaces where trust is built or broken.

03 — Build with AI, not about AI

AI accelerates output; taste decides what ships. Speed is cheap now — judgment isn't. Generating a thousand variations is a solved problem. Knowing which one belongs in the world is the work.

The interesting question isn't "can AI make this faster?" It's "once it does, what do I choose, and why?" That's where product sense compounds.